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What are they all about? Bungees are small collectable figures, each with a magnetic element which allows them to spring on to the playing board. Each Bungee figure comes with a magnetic game card which include stats such as precision rate, stick rate, bounce rate and weight. There are 48 Bungee characters, and each is available in two colours, meaning that there's a total of 96 Bungees to collect! Each Bungee character belongs to 1 of 6 clans, and there are 8 Bungees per clan in total. Each clan has a clan leader, who is a rarer character with stronger playing attributes, making them the most sought after. This brand is set to be hugely successful, due to the huge marketing investment put into it. There will be a major TV advertising campaign for the first 6 weeks of launch, 900+ TVRs, and product sampling of over 200,000 units which will utilise magazines and direct to consumer methods. The Bungeeworld.com website is also in development, which has the highest ever MBI web investment and will feature gaming, collecting, social interaction and the ability to adopt and train your own Bungee characters. |
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